BURNABY HOSPITAL FOUNDATION wins!!!
Burnaby Hospital Foundation raised $1,108 on its November challenge day, just edging out the Adoptive Families Association of B.C., which raised $1,045 on its December challenge day. That group will receive $7,520, the total raised by the train during that month.
Longland said the hospital foundation did have a unique marketing technique. Volunteers dressed like doctors and nurses walked around the mall explaining to people why they were dressed that way to raise awareness and encourage donations.
The foundation raises money for innovative healthcare equipment, technology, capital projects and educational outreach. The Metropolis donation will help purchase two surgical telescopes often used in minimally-invasive surgical procedures that lead to faster recovery times.
The Adoptive Families Association of B.C. engaged shoppers with facepainting, while Stream of Dreams had people paint fish, which were attached to the train itself, turning it into “a giant salmon run,” Longland said. That group raised $349 on its October day, and will receive $6,315 in total.
Progressive Housing Society kicked off the competition in September, collecting donations of socks for its homeless clients and raising $512 on its day. It will receive a total of $6,271.
Published in the Burnaby News Leader Jan 21, 2011, and online at burnabynewsleader.com
